Developing Telecoms | ForgetMeNot Africa removes need for PC and Internet during mobile messaging

17 May 2012

Services

LATEST NEWS:

Thai operator secures wireless distribution agreement Financial services project reaching out to millions of Africans Fibre investment on the way in Algeria Android tablets gaining popularity in Southeast Asia Bharti seeking JV takeover as profits slide Solar-powered learning initiative takes off in Uganda GSMA voices criticism of Indian licensing proposals Enhanced mobile broadband deploying across three Baltic countries Market developments lay the foundation for future growth in Iraq India Feels More Shockwaves from the So-called ‘2G Scandal' Overpriced broadband faces fibre challenge in Angola First commercial 4G services go live in Croatia VimpelCom sells Vietnamese assets TRAI advocates new operators entering 2G auctions Romania’s first MVNE launching imminently Indian tax change could provoke legal action from Vodafone Mobile growth slows in Iran as penetration reaches saturation point Thailand close to finalising 3G auction process Internet Exchange Points Spur Internet Growth in Emerging Markets Incoming fibre boosts investment prospects for Burundi 3G on the way in Djibouti, but competition is required Saudi incumbent looks abroad amidst heated domestic competition Orascom serves Algerian government with arbitration notice Kenya’s mobile sector recovering from slump Download deal aims at attracting Indian Android users Bangladesh set for mobile & internet growth as Indian relations improve Android takes the lead in China by doubling market share Liberalisation driving growth for Bahrain’s broadband Partnership agreement drives roaming costs down across nine African countri... Indian 2G licence cancellations affirmed by Supreme Court TeliaSonera in talks over MegaFon’s future HSPA+ upgrade for Thailand’s state operator Growth set to continue in the Philippines despite looming saturation

ForgetMeNot Africa removes need for PC and Internet during mobile messaging

Monday, 27 April 2009 10:20

Attention: open in a new window.

ForgetMeNot Africa (FMN Africa), a specialist in unified messaging for telecommunications operators, has announced that it is launching its Message Optimiser (MO) service throughout Africa. MO allows carriers to immediately provide cost-effective comprehensive unified messaging services (email, Instant Messaging (IM) and SMS) without the end user requiring any Internet access, device upgrades or application downloads.

With an implementation cycle of a matter of weeks, carriers can quickly enjoy additional revenue streams, monetising channels previously unavailable to them and offering a unique differentiator point - an array of value-added messaging services to their entire customer base. Since it does not require a data contract, Message Optimiser allows operators to increase ARPU and reduce churn amongst its pre-pay customers.

End-users benefit from the simplicity of ForgetMeNot's Handset Initiation (HI) technology, which turns even the most basic mobile phone into a "smarter" Internet-capable, multi-channel messaging device, instantly providing two-way email and two-way instant messaging for both pre-pay and post-pay users alike. HI technology is becoming vital not only for developing nations where PC and Internet access is very low but it also allows users globally to have access to email and instant messaging without the need for more expensive smartphones, a PC or Internet connection.

Last November LonZim plc acquired a controlling interest in FMN Africa, and has since established a strong presence in both communication and finance in the region by investing in Celsys and Paynet, both of which offer strong synergies with FMNAfrica and further opportunities to enhance LonZim's portfolio of investments.

Jeremy George, COO of FMN Africa comments: "In today's maturing mobile markets, mobile operators are increasingly focused on customer retention and service differentiation. Message Optimiser meets both needs offering a new revenue stream from their existing subscriber base while offering customers a unique service."

ForgetMeNot Africa is a "Software as a Service" (SaaS) company specialising in Unified Messaging that supports seamless interoperability between SMS, email and Instant Messaging clients for telecommunications operators. It is a division of ForgetMeNot Software Limited, based in Hong Kong with operations in London and Los Angeles.

More info: