Subscribers of Movistar, Argentina’s largest mobile carrier, now have access to Windows Live Messenger Java, a new service which allows clients to use Windows Live Messenger through their mobile phones by downloading a Java-based client from Synchronica.
The Movistar service runs on Synchronica’s hosted IMPS platform and is the second new deployment of this technology since Synchronica’s acquisition of Colibria’s IMPS business earlier this year. The Synchronica platform supports Microsoft’s Mobile Services Protocol, which allows users access to the same Windows Live Messenger functionality that they have on their PCs on their mobile handsets.
Movistar Argentina is the first carrier in Latin America to launch a Java-based client for Windows Live Messenger. The application enables Messenger users to chat using an interface that has a similar look and feel to PC-based Messenger clients.
Movistar will kick off an advertising campaign in a number of leading Argentinian print and electronic media on early August), combined with an introductory discounted offer of US$2.50 for unlimited use of the service during the first month.
Vanina Angelini, Movistar Argentina’s Product Manager, comments: "In my view, Mobile IM may well turn out to be the most important Value Added Service over the next couple of years, because it creates stickiness and reduces churn.”