Melon Digital, a new digitally led mobile virtual network enabler (MVNE) based in South Africa, has selected the Digital Brands Suite as a Service from software and services provider Amdocs to provide customer care and monetization capabilities in a SaaS-based solution powered by Amazon Web Services (AWS).
The occasion was marked by a Melon Digital launch event held by Amdocs, Melon Digital and AWS at the Amdocs booth at Mobile World Congress 2023.
Melon Digital is a new, digital-first brand providing tailored support for businesses and brands looking to innovate with digital mobile virtual network operator (MVNO) services – and simplifying the process by offering end-to-end services including project management, UI/UX, technology support and reward/loyalty programmes through an innovative MVNE platform.
Next month will see the commercial launch of Melon Mobile by Melon Digital. Melon Mobile aims to disrupt the South African market by offering its customers maximum flexibility and control as part of a personalised user journey.
Amdocs’ Digital Brands Suite as a Service, now available in AWS Marketplace, will allow Melon Digital to produce and monetise fully digital customer experiences while seamlessly scaling up from the first subscribers to, potentially, millions.
Amdocs’ Digital Brands suite is designed to accelerate time to market for MVNOs and other digital-first operators. Delivered through a cloud-native serverless architecture and pay-as-you-grow business model to ensure maximum flexibility and scalability, it offers a pre-built library of digital customer journeys and business processes, low-code/no-code configuration templates and a rich set of TM Forum-certified open APIs for managing the entire customer lifecycle.
Of course that’s not all we’ll hear from Amdocs at MWC 2023. Amdocs is also showcasing industry vertical use cases from the 5G Experience Lab, including a live manufacturing demo with Intel.