Smart Axiata selects 365squared for A2P SMS monetisation in Cambodia

Cambodian market leader Smart Axiata has tapped 365squared to reduce spam and monetise its secure application-to-person (A2P) SMS traffic.

Fraudulent SMS messages delivered through grey routes damage mobile network operators’ (MNOs) reputation by delivering spam messages to end user subscribers. The 365secure service monitors and filters SMS traffic from any source on a 24/7 basis.

365secure ensures that Smart has peace of mind that SMS traffic is under control, subscribers are fully protected and that monetisation of SMS traffic terminating on the network is guaranteed.

“The addition of Smart to our client portfolio is proof that 365squared’s managed solutions guarantee mobile network operators monetisation of SMS traffic terminating on the network,” commented Tonio Ellul, CEO, 365squared. “This partnership highlights our strong organic growth as a key player in the market, especially in Asia.”

Thomas Hundt, CEO of Smart Axiata said: “Spam messages are disliked by everyone. The partnership with 365squared stands on our desire to strengthen customer relationships based on trust. By filtering intrusive and uninvited messages we provide to our customers peace of mind and therewith step up our customer experience efforts further.”

The fully comprehensive 24/7 managed service provided by 365squared ensures that Smart subscribers are fully protected from unwanted spam and potential security threatening application-to-person (A2P) messages. The 365secure service also provides Smart with detailed traffic analytics and reporting.

MORE ARTICLES YOU MAY BE INTERESTED IN...


Sign-up to our weekly newsletter

Keep up-to-date with all the latest news, articles, event and product updates posted on Developing Telecoms.
Subscribe to our FREE weekly email newsletters for the latest telecom info in developing and emerging markets globally.
Sending occasional e-mail from 3rd parties about industry white papers, online and live events relevant to subscribers helps us fund this website and free weekly newsletter. We never sell your personal data. Click here to view our privacy policy.