Leading Indian operator Bharti Airtel is to redesign its online recharge and payments interface, integrating mobile wallets and allowing customers to pay for online recharges through a unified online interface.
Mobile wallets will be added as payment options, alongside existing modes such as credit card, debit card and online banking. The existing system, whereby customers are able to make online recharges through a host of platforms, has been deemed unsuitable.
“At Airtel, the customer is at the core of everything we do. Based on customer feedback and in order to deliver a more consistent digital experience, we have decided to refresh our online recharge interface and bring all payment platforms under a single umbrella,” said Ajai Puri, director-market operations at Bharti Airtel India & South Asia.
Airtel customers will be able to recharge their prepaid mobile and DTH accounts, as well as pay post-paid broadband bills, through the unified online interface on the Airtel website and MyAirtel app, using the payment mode of their choice.
The move is part of a wider trend within the company, which said it has been making significant investments to improve customer experience. It has also rolled out 550 company-owned, company-operated Airtel stores across the country, which are supplemented by over 2,400 franchise retail stores.